Apple TV: An Error Occurred Loading This Content. Try Again Later.

I was watching Netflix and my Apple TV stopped playing the show and, unexpectedly, displayed the following error message:

See also: ‘This content can’t be played on this Apple TV’ Error Fix

“An error occurred loading this content. Try again later.”

Apple TV content playing error

You may encounter this problem too while you watch or stream video content (Hulu, Netflix, Youtube, iTunes videos etc). This article explains how you can troubleshoot this problem. Here is how:

This issue may usually occur because of a poor network connectivity issue that is preventing your Apple TV from reaching the video providers servers.

1. First, let’s test your internet connection. From the Apple menu, navigate:

  • Settings
  • General
  • Network
  • Test Network
  • Ok
  • Yes

This will start your test.

2. Restart your Apple TV. You can do that by going to:

  • Settings
  • System
  • Restart

If you are unable to restart your device this way, unplug your Apple TV from its power source, then wait around one minute and plug it back in.

3. If you are still having this problem, simply update software (tvOS) on your Apple TV. It is a very simple process. Simply go to Settings > System > Software Updates and Select Update Software. The process may take a few minutes. Your device will restart.

4. Restart your modem and Wi-Fi router. Simply unplug them from power source and wait about 10 seconds and plug them back in.

5. Ensure that your Wi-Fi router has the latest version of its software. Consult manufacturers’ manuals for more information.

6. If you are having with the Youtube app (Youtube no longer working), meaning while you are attempting to watch a video via the YouTube app on your  Apple TV, and you get this error message; complete the following steps:

  • Open the Youtube app
  • go to Settings
  • Clear Cookies, you will be asked to confirm “Are you sure you want to clear cookies on this device? you cannot undo this“. Simply click “Clear cookies”

7. Disconnect the HDMI cables (TV and Apple TV) and unplug the power cables, now plug in the HDMI cables while the power cables are disconnected. Then plug in the power cables, first TV and then Apple TV.

Dr. Serhat Kurt worked as a Senior Technology Director. He holds a doctoral degree (or doctorate) from the University of Illinois at Urbana / Champaign and a master’s degree from Purdue University. Here is his LinkedIn profile.

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38 thoughts on “Apple TV: An Error Occurred Loading This Content. Try Again Later.”

  1. Maybe apple is running a social experiment. See if they can get people to go crazy without music during these difficult times. I am experiencing exactly the same problem with my older apple tv.

    Reply
  2. Same here. Apple TV gen 3. Airplay’s Youtube from my phone just fine. The Apple TV app for youtube is the issue. After reset it will play 1 commercial and then pop up with “error loading content. Try again” message. I think I’ve reached the end of the road with this Apple TV model. Youtube must’ve updated the app and this model is too old to update to that version. Just my guess.

    Reply
  3. Same problem here. Some youtube music contents does not work on appletv youtube. They work on pc, andriod or airplay. I guess Covid-19 has impacted google/apple relationship/competition!

    Reply
  4. Same here,
    I used to listen music on my Apple Tv 3gen but since last week I can’t no more. I’ve tried everything posted here but no effect. I guess it’s a bug from the last update and I hope this can be fixed soon.

    Reply
  5. The same in my case – from week or so ago some of all music videos on my Apple TV 3 are “blocked” from loading. I applied all possible tips & hints found on the internet, but my time was lost for nothing… apparently there is some Apple servers bug or something is going on by purpose 🙁 Very annoing and dissapointing as for Apple quality…

    Reply
  6. Same here. Music videos on youtube only. The same videos that played perfectly a week ago fail to play now. No issues with other content.

    Reply
  7. During the middle of my playing a list of music videos the error message about content error began and I have not fixed it yet. Won’t resolve after restart of Apple TV, restart router, tether via Ethernet, updating software, clearing cache. Ect. However the YouTube app on my x-box and apple 4K will play music videos streamed. The issue appears to be with older Apple TV models. Looks like Apple TV app fails to properly support streaming content now for some reason.

    Reply
  8. Up until very recently had no problems with the YouTube app. Listen to music nearly every single day. Within the last few days started getting an error message and no videos will play. All other apps work perfectly fine. Have done a software update and everything else that is suggested and it still doesn’t work. So frustrated.

    Reply

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