By default, Apple TV’s Auto-Play feature will begin automatically playing trailers and previews on the Home screen. Automatic video play is a feature that can help you discover more great content more easily. It can also be pretty annoying, distracting and potentially harmful.
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Auto-play can be harmful. You may be exposed to content (e.g, mature, disturbing videos) that you do not want to see. Do you want to stop Apple TV from auto-playing videos? Then this article is for you.
This article explains how you can turn off auto-play on Apple TV.
1. On your Apple Tv, open Settings
2. Go to General > Accessibility > Motion.
3. Then turn off the switch for Auto-Play Video Previews. Doing so will disable the automatic playback of video previews. Instead of videos, you will see still images.
See also: How To Turn Off Apple TV Notifications